LOGO
Download our logo on both white and color backgrounds. We just ask you to please not make any changes.
.png){kind=logo}
COLOR
We like to keep our Softpal brand feeling happy, playful and friendly by using the following color palette.
#efa40f
#1d2d74
#f7f7f7
#f3f5f9
TYPEFACE
Our typface is Helvetica Neue in one of the following hues - a winning combo for maximum readability.
Helvetica Neue
45 Light
55 Roman
65 Medium
75 Bold
COPYWRITING
Softpal is here to help businesses communicate more effectively and easily. To do that, we also need to communicate effectively and consistently. That is the essence of our brand voice—how we say what we say.