Custom digital marketing solutions for CMOs

Empower your marketing leadership with tailored strategies that leverage data, automation, and creativity to drive measurable growth. Reach and retain the modern customer with innovative, tech-driven campaigns that deliver results.

What's Top of Mind for
CMOs

Marketing technology now accounts for 29% of marketing’s budget and 63% of CMOs expect their innovation budget to increase in the upcoming years.

According to Gartner

Traffic and lead generation require CMOs to think outside of the box in today’s market – to explore new, more relevant, ways of engaging their audience. Softpal's custom marketing management software solutions for CMOs enable you to take advantage of predictive marketing tools and Innovative Technologies like AI and IoT. Helping you capture a new generation of customers, while improving experiences for those already hard-won brand advocates.

Make Your Marketing Efforts Count

The Challenge

Generating valuable leads and finding new and engaging ways to reach them is top of the agenda for CMOs. Softpal's custom solutions can help marketers qualify and filter leads by harnessing the potential of the IoT to explore new consumer touchpoints and delivering bold new experiences with technologies like Augmented reality (AR)/Virtual reality (VR) and Mixed Reality (MR).

Marketers expect an approximate 10% increase (from 44.3% to 54.1%) in digital spending over the next 5 years, in comparison with non-digital efforts.

According to Deloitte’s CMO survey

How Softpal Can Help

Application development

Be agile and responsive to the needs of your customers. Softpal's custom application development services help you beat the competition to deliver great products, first.

Augmented reality/Virtual reality/Mixed Reality

Adopt AR/VR/MR and capture consumer attention for a staggering 85 seconds, enabling 20% more interactions and improving click-through rate by 33% (The Drum).

Internet of Things

We’ll help you gain access to a wealth of customer insight that allows you to deliver personalised services and intelligent UX – by integrating connected devices like smart meters and sensors.

Data Science

Unlock powerful consumer insights and patterns of preference, so you can understand a lead’s potential value to your business and pursue it accordingly.