CMO, Consumer Goods Company
Softpal's marketing technology solutions have transformed how we engage with our customers. The results have exceeded our expectations.
For CMOs
Custom Digital Marketing Solutions for CMOs
Marketing software built around data, automation, and the creative work your team does best. Reach the modern customer with campaigns whose results you can actually measure.
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Budget on MarTech
The Modern CMO
What's Top of Mind for CMOs
Marketing technology now accounts for 29% of marketing's budget and 63% of CMOs expect their innovation budget to increase in the upcoming years.
According to Gartner
Traffic and lead generation keep getting harder with the old playbook. Softpal's custom marketing software gives CMOs predictive tools and technologies like AI and IoT to find new ways of engaging their audience: winning the next generation of customers while keeping the advocates already earned.
Marketing Roadmap
Make Your Marketing Efforts Count
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The Challenge
Valuable leads and fresh ways to reach them sit at the top of every CMO's agenda. Softpal's custom solutions help marketers qualify and capture leads through new consumer touchpoints opened up by IoT, and deliver experiences built on AR, VR, and mixed reality that people remember.
Marketers expect an approximately 10% increase (from 44.3% to 54.1%) in digital spending over the next 5 years, in comparison with non-digital efforts.
According to Deloitte's CMO survey
handshake How Softpal Can Help
Application development
Custom applications that let you respond to customers faster than the competition does.
AR / VR / Mixed reality
AR/VR/MR holds consumer attention for around 85 seconds, drives 20% more interactions, and lifts conversion by 33% (The Drum).
Internet of Things
Connected devices like smart meters and sensors feed you customer insight that makes personalized service and smarter UX possible.
Data science
Consumer insight and preference patterns that reveal which leads are worth pursuing, and how hard.
handshake Work With Us
Ready to make your marketing efforts count?
Data, automation, and creative work combined into marketing you can measure.
Our Recent Works
Proof of our passion and expertise.
Success Powered by Partnership
See how strong partnerships and reliable service empower our clients.
Chief Marketing Officer, E-commerce Platform
The marketing automation and analytics capabilities provided by Softpal have dramatically improved our campaign performance and ROI.
CMO, Digital Media Company
Softpal understands the modern marketing landscape. Their solutions have helped us stay ahead of the competition.
